Test lab berlin: Hospitality 

This was a three month study abroad program where twelve fellow ArtCenter students were given a unique challenge, this is what we created.

The project was to create an American travel brand based in Berlin. My team and I focused on creating an authentic travel experience that is non intrusive to local Berliners. We created an identity system that is constantly in flux by travelers and is unique to each users personality that is curated by the local Berliners. Make a wrong turn, get lost, be spontaneous - the system allows the user to have an organic travel experience while making the best use of their time while they travel.

Concept Development
Brand Identity
Print / Editorial

Charlene Chen
Felix Soletic
Robert Cha

Print packet
Process video