Sporting Club
A CLUB FOR EVERY BODY
We are believers in the morning charge, physical vigor, and unapologetically true to embody the best and be the best.
Sporting Club is a purpose-built club focused to nurture your wellbeing and human performance through nutrition and optimal products for sport.
BORN AT JAWS–SPORTS JUICE™ was created to fuel the big wave surfers in Paia, Maui.
S.C. Brand video
Branding
Art Direction
Photography
Web Design
Social Media
Marketing
Business Strategy
FROM JAWS
TO YOUR DOOR
Pro surfers got their juice delivered via jet ski in a unmarked Coleman cooler while surfing Jaws.
When creating the e-commerce subscription business model of handcrafted fresh delivered Sports Juice, I saw the opportunity in staying true, authentic and bold to deliver that same message to our weekend warrior.
Delivery:
Beta delivery model utilizing a cooler exchange. The new shelf stable beverage can eliminates material, excess packaging and resources for delivery.
Environmental
S.C. is about uniquely crafted goods geared towards sport by local craftsman along the Pacific's. S.C. is proud to always push the conversation towards craft and adventure. The juxtaposition of craft and sport set us apart on store shelves.
S.C. • House beer • Our vodka (la)
We geared up our previous relationship with OurVodka (LA) to provide some hard/healthy beverages at House Beers open house in Venice. Throughout the event, Hydration & Energy were mixed for some pretty stiff all-organic alternatives.
Home, office or
weekend adventure.
The voice is always about pushing the boundaries the same way S.C. did in Maui. The juice supported health & wellness while the brand proved its popularity against energy drinks.
